Cork is one of Ireland’s most vibrant destinations – rich in history, stunning landscapes, and world-class hospitality. From the beauty of West Cork to the city itself, visitors from around the world search for unique, local experiences. And that’s exactly what B&Bs offer.
But so many B&Bs miss out on guests from around the world, simply because they aren’t visible online.
Promoting your B&B online in 2025 isn’t just helpful – it’s essential. Whether you’re a long-established guesthouse or a hidden gem just getting started, here’s why it is crucial to build your digital presence and attract more bookings from international travellers.
International Travellers Start Their Journey Online
Over 90% of people planning a trip begin with an online search. Whether they’re from the USA, Germany, Australia, Japan or anywhere else, they’re using Google, Booking sites, Social Media, and Travel Blogs to decide where to stay.
If your B&B doesn’t have a professional website and/or presence on social platforms, you’re essentially invisible to this audience. You are losing out financially.
A strong online presence helps international guests:
- Find you on search engines
- See what makes your B&B unique
- Read reviews from past guests
- Book directly with you, saving commission fees
Your B&B Has a Story — Tell It Online
What makes your B&B special? Maybe it’s the homemade scones at breakfast, the cosy rooms with countryside views, or the friendly welcome guests remember for years. Your website and social media are the perfect places to share your story and build trust with potential guests. Through:
- Photos and videos that showcase your property
- Guest testimonials and reviews
- Local travel tips and blogs about things to do nearby
- A clear ‘Book Now’ button for easy reservations
This builds confidence in your brand and gives guests a taste of the experience you offer — before they even arrive.
Reduce Your Dependence on Booking Sites
Many B&Bs rely on platforms like Booking.com or Airbnb to fill rooms. While useful, these come with high commissions and limited control over your customer relationships.
By having your own website and online marketing strategy, you can:
- Take direct bookings (and keep 100% of the revenue)
- Communicate directly with guests before and after their stay
- Encourage return visits and word-of-mouth referrals
Your website becomes your best employee — working 24/7 to take bookings and provide information, even when you’re busy with guests.
Social Media Connects You to Travellers Worldwide
Facebook, Instagram, and even TikTok are not just for teenagers anymore — they’re where people discover destinations, experiences, and hidden gems.
A well-managed social media presence helps your B&B:
- Reach new audiences through travel hashtags and shares
- Engage with potential guests through comments and messages
- Post regular updates about availability, events, or local recommendations
- Build relationships with travel influencers and local businesses
Beautiful photos, behind-the-scenes videos, and guest shoutouts can all drive more interest in your B&B and boost bookings.
Email Marketing Turns One-Time Guests into Lifelong Fans
Guests who’ve stayed once are more likely to return — especially if you keep in touch. Collecting email addresses (with permission) allows you to send:
- Seasonal offers
- News about your B&B or local area
- Booking reminders or loyalty discounts
It’s a low-cost, high-return way to build a repeat customer base — and ensure your B&B is always top of mind when they’re planning their next trip to Ireland.
Local SEO Puts You on the Map (Literally)
Many travellers look for accommodation based on location. Searches like “B&B near Blarney Castle” or “Bed and breakfast in West Cork” happen every day.
By optimising your website for local SEO, and setting up a Google Business Profile, you’ll increase your chances of showing up when people search for nearby places to stay.
That means:
- More visibility in Google Maps
- Better rankings in local search results
- More direct clicks, calls, and bookings
First Impressions Matter — Make Yours Online
For many international guests, your website and social media are the first interaction they’ll have with your B&B. Make sure it reflects the same warmth, charm, and quality you offer in person.
That means:
- A mobile-friendly, fast-loading website
- High-quality, real photography
- Easy booking functionality
- Consistent branding across your channels
At MHD Digital, we can help B&Bs in Cork create a professional online presence that works — from beautiful websites to social media content and marketing support.
Ready to Attract More Guests from Around the World?
Your next guest could be searching for you right now — make sure they can find you. Whether you’re in Kinsale, Clonakilty, the city centre or the coast, we can help you:
- Design or update your website
- Build your social media presence
- Optimise for Google and local search
- Create email campaigns and booking systems
Let’s have a friendly chat about how to grow your B&B’s online bookings. Get in touch here for a free consultation. Let’s put your B&B on the digital map — and welcome the world to your little slice of Cork.
