Shopify has just dropped its Summer Edition 2025, and it’s packed with powerful new features designed to streamline store management, boost sales, and level up the customer experience. Whether you’re a merchant, developer, or digital marketer, this release has something for you.
Here’s a full breakdown of the most exciting updates from this season’s edition.
Introducing Horizon: Shopify’s New Design Foundation
One of the headline features is Horizon, Shopify’s brand-new design system built for flexibility and conversion. Horizon empowers merchants to create polished storefronts quickly—without needing a developer.
What’s new with Horizon:
- 10 New Conversion-Optimized Themes – Including Ritual, Fabric, and Dwell.
- AI-Powered Theme Generation – Describe your brand, and Shopify will build a custom theme for you.
- Enhanced Theme Editor – New features like categorised blocks, right-click shortcuts, hover previews, and one-click text editing make customization seamless.
This update is a game-changer for brands looking to scale quickly with minimal design friction.
Smarter Selling with Shopify Sidekick & AI Store Builder
Shopify is doubling down on AI to help merchants get more done with less effort.
Sidekick
A built-in AI assistant that helps with store management. From automating tasks to answering operational questions, Sidekick acts like a smart teammate inside your admin.
AI Store Builder
New merchants can now build a fully-functional Shopify store just by describing what they want. This tool automatically generates a complete storefront, including layout, product sections, images, and copy.
This means you can go from idea to launch faster than ever before.
Better Business Decisions with the New Analytics Dashboard
Shopify has overhauled its analytics experience to make it more insightful and actionable:
- Real-Time Tracking – Monitor sales and traffic live.
- Custom Dashboards – Focus on KPIs that matter to your business.
- Enhanced Reporting – Dive deeper into customer behaviour, top products, and sales performance.
This allows for smarter decisions, faster pivots, and better results.
Native Product Bundles App
Shopify’s new Bundles app lets merchants create product bundles without relying on third-party tools.
- Create Multipacks & Fixed Bundles – Easily combine SKUs to boost AOV.
- Inventory Syncing – Bundles and individual items automatically sync.
- No Extra Cost – This app is free to all merchants.
Great for merchants running promotions or wanting to increase basket size.
Expanded Product Variant Limits
Previously limited to 100 variants per product, Shopify now supports more flexible product configurations—making it easier for fashion, furniture, and customizable product brands to scale.
No more workarounds. Just clean product setup.
Flexible Payments with Shop Pay Installments
Shopify continues to innovate in checkout flexibility with new Shop Pay instalment options:
- Interest-Free Biweekly Payments – For orders between $50–$999.99.
- Monthly Instalments (with APR) – For orders up to $17,500, with 3, 6, or 12-month options.
This can boost conversions and AOV, especially for higher-ticket items.
Split Shipping at Checkout
A new customer-friendly feature: shoppers can now choose different shipping methods for different items in their cart. This is especially useful for businesses with multiple fulfilment centres or custom-made products.
Smarter Marketing Tools
Shopify is enhancing its marketing ecosystem to help merchants grow faster:
- Shop Campaigns & Audiences – Tap into high-intent audiences with smart targeting across channels like Instagram and Google.
- YouTube Shopping Integration – Let creators tag your products directly in their videos through the new affiliate program.
- Ad Performance Insights – View ad metrics directly inside Shopify for platforms like TikTok, Google, and Meta.
This simplifies omnichannel marketing and attribution.
Developer & POS Improvements
Developers and retail teams aren’t left out of the update. Shopify has introduced:
- Hydrogen Visual Editor – A real-time, collaborative editor for building headless storefronts with ease.
- POS Remote Admin Control – Manage and customize point-of-sale layouts from anywhere.
- Customer Info at Checkout – Prompt POS staff to collect key info like email or customer notes during the sale.
These tools improve retail operations and allow for faster dev collaboration.
Final Thoughts
The Shopify Summer Edition 2025 shows that the platform is serious about the future of commerce—AI-driven, data-smart, and hyper-flexible.
From easier design workflows to advanced analytics and smarter payments, Shopify is giving merchants everything they need to build, scale, and win in a competitive ecommerce landscape.
Want to see it for yourself? Explore all updates at shopify.com/editions/summer2025.
Grow Your Shopify Store with MHD Digital
At MHD Digital, we specialise in helping ambitious brands unlock the full potential of Shopify. From design and development to powerful marketing strategies and ongoing support, we offer end-to-end ecommerce solutions tailored to your goals.
Whether you’re launching a new store or scaling an existing one, our expert team is here to help you grow faster, sell smarter, and stand out online.
Ready to take your Shopify store to the next level? Get in touch today — let’s build something great together.